Olivia Rodrigo debuts Erewhon smoothie, good 4 ur GUTS, in collaboration with Health-Ade.
Courtesy of Health-Ade
Move over, Hailey Bieber, Olivia Rodrigo is ready to take over Erewhon‘s smoothie counter.
Fresh from a performance on Saturday Night Live, the pop rocker, who is nominated for six Grammy Awards, has debuted “good 4 ur GUTS,” a new smoothie in collaboration with leading makers Health-Ade that is being sold at L.A.’s luxe grocery chain. Bieber’s pricey smoothie has become a viral phenomenon and reportedly helped rake in millions.
Rodrigo’s offering — the name combines her track “good 4 u” with the title of her sophomore record GUTS — is crafted as “a gut health focused treat that will help you feel good from the inside out.” Ingredients include strawberries, mango, blueberries, acai, avocado, Minor Figures oatmilk and Nature Nate’s pure organic honey and dates. It’s finished off with a dollop of coconut whip. Additional functional ingredients include SIBU Sea Buckthorn Puree, ION gut support and Sprout Living epic protein chocolate maca cacao powder.
The “good for ur GUTS” smoothie is now available at all Erewhon Market locations through Jan. 14. A portion of all proceeds will be donated to Rodrigo’s nonprofit, Fund 4 Good, which raises awareness for various groups championing women’s issues and empowerment.
A closer look at the ingredients in Rodrigo’s “good 4 ur GUTS” smoothie. The centerpiece, Health-Ade, got started in the Brentwood Farmers Market in 2012, and has since expanded to sell nationwide in more than 65,000 stores including Whole Foods Market, Sprouts, Safeway / Albertsons, Kroger, Publix and Target.
Courtesy of Health-Ade