In 2018, the Tesuque Pueblo, a small Native American tribe based outside Santa Fe, New Mexico, was trying to decide what to do with their old casino. The tribe had built a new, updated gaming facility, and their economic development board was considering converting their 1950s-era casino lot into a water park, a ropes course or a glamping destination. Another, almost offhand suggestion the group entertained was opening a movie studio.
New Mexico was emerging as a production hotbed, luring films and TV shows with a strong tax incentive, deep crew base, sunny weather and short flights to L.A. Netflix has committed to spending more than $1 billion on production in the state and is expanding its studio in Albuquerque, and Universal has pledged to spend $500 million. But in addition to the possible economic benefits for the Tesuque, the studio brought the promise of something potentially even more compelling — the chance to have a hand in shaping the image of Indigenous people onscreen.
“We can at least be at the table to help guide, to get away from the stereotypical Hollywood portrayal,” says Roman Duran, a member of the Tesuque Pueblo and the chair of the tribe’s advisory committee for the studio, which they named Camel Rock. “We can be, I guess, an influencer is the terminology nowadays, and advocate for Native American representation at all levels.”
Before the studio even officially got off the ground, they had a high-profile production in their space, Universal’s 2020 Western News of the World. That movie, directed by Paul Greengrass and starring Tom Hanks, used the casino for prop storage, set construction and production offices, and built a tank in the parking lot for a greenscreen sequence of a river crossing.
Because the Tesuque land is its own nation, productions that shoot here are not eligible for New Mexico’s tax incentives, but Camel Rock Studios quickly booked a long-term second tenant in the new AMC show Dark Winds, which built a backlot with a Navajo village, caves and a house for its lead character, Detective Joe Leaphorn. “What everybody fell in love with was the fact that we were able to shoot on tribal land,” says Chris Eyre, executive producer and director of the show. “We’re putting money into a tribal economy, diversifying their businesses. If we’re going to make Native content, let’s do it right.”
This story first appeared in the June 1 issue of The Hollywood Reporter magazine. Click here to subscribe.