Donna Karan New York
Donna Karan
Donna Karan New York has announced a major relaunch with the release of a new supermodel-studded campaign.
The company describes the Spring 2024 campaign, titled “In Women We Trust,” as “a resounding celebration of the brand’s iconic heritage that now marks a new chapter in both legacy and future.”
“‘In Women We Trust’ is such a powerful statement,” said model and actress Amber Valletta in a release about appearing in the campaign. “We need more women to lead us into the future because women think differently.”
Cindy Crawford, Linda Evangelista, Shalom Harlow, Carolyn Murphy, Imaan Hammam, Karlie Kloss and Liya Kebede joined Valletta in the shoot, which was lensed by legendary photographer Annie Leibovitz. The women came together for the campaign and shared tributes to Donna Karan’s influence.
Each woman has had their own connection to Donna Karan New York over the years. “Donna represents strength and sensuality. You can be whoever you want to be,” Evangelista said in a statement.
To create the Spring 2024 offerings, the brand researched thousands of archival looks and vintage details. The collection — which features new takes on signature items including cotton dress shirts, bodysuits, sleeveless draped dresses and lightweight blazers – pays homage to Karan’s famed Seven Easy Pieces system of dressing.
“She [Karan] introduced a new style of power dressing, which celebrated women and their bodies. That was her sweet spot, and it still is,” said Crawford.
The price range of the collection — which the brand describes as “a new era of accessible luxury” — is $159 to $599.
The new campaign is rolling out on Donna Karan’s social media channels, highlighting the eight women and their individual stories, and the Spring 2024 collection is available globally via the brand’s website and in select retailers.