The Most Stylish Paris Olympics Merch for Getting Into the Team USA Spirit

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The 2024 Paris Olympics kick off on July 26 — and next week, the world’s best athletes head to the City of Lights to compete in gymnastics, swimming, soccer and even new sports such as breakdancing and competitive climbing. The games run through Aug. 4, and the opening ceremony and competitions will air in the U.S. on NBC and stream on Peacock.

As the iconic torch nears its destination, it’s safe to assume that the athletes are prepping their bodies, minds and game day kits. Once again, Ralph Lauren will be the official outfitter of Team USA’s opening and closing ceremony uniforms — a tradition the American designer has kept for the last 16 years. He’s not the only name in fashion that’s styling this year’s U.S. Olympians and Paralympians. Kim Kardashian’s Skims tapped a slew of this year’s buzziest Paris-bound athletes to model its new Team USA capsule collection of swimwear, loungewear, sleepwear and more.

Togethxr co-founder and former basketball player Sue Bird and former soccer player Megan Rapinoe.

Courtesy of Togethxr

For those who want to cheer on their favorite athletes outside of the USA, Olympian co-founded label Togethxr has created a French edition of its viral “Everyone Watches Women’s Sports” tee, which has been worn by everyone from Ted Lasso star Jason Sudeikis and A’ja Wilson to Shaq and Chelsea Handler.

Ahead, check out some of the most stylish 2024 Paris Olympics merch for cheering on your favorite teams and sports — or just wearing your American pride on your sleeves. From official Team USA collections that’ll be seen on this year’s all-star athletes to patriotic-hued pieces from Target, Nike, Hollywood-loved label Hiro Clark and more, shop our top picks below.

Togethxr French Everyone Watches Women’s Sports T-Shirt

Skims for Team USA Cotton Jersey Olympic High Neck Bodysuit

J. Crew x USA Swimming Fine Rib Racerback Tank Top

J. Crew x Team USA Swimming Fine Rib Racerback Tank Top

J. Crew’s limited-edition Team USA Swimming sportswear capsule ($50 to $248) includes bomber jackets, windbreakers, terry camp shirts and pants, striped tops, bright red swimsuits and more, with many sold-out items recently restocked. This ’90s-inspired ribbed racerback tank is the ideal summer essential for rooting on this year’s swim stars at the pool, beach and beyond.

Lacoste Heritage Paris 1924 Men’s Piqué Polo

Get into the games with French label Lacoste’s Heritage 1924 collection ($70-$195) that commemorates the last time that the City of Lights hosted the Olympics. The retro line comprises polo shirts, shorts, tanks, sweaters, rain jackets, duffle bags and hats.