Dot’s Tiger Biscuits Bisquick
Courtesy of Pereira O’Dell
Fargo superfans yearning to head to the beautiful but frigid upper Midwest in the dead of winter are being given a signal that now is the time for that pilgrimage. And the message is coming from Bisquick.
Starting on Feb. 20, a limited edition box of Bisquick that’s inspired by the acclaimed fifth season of Noah Hawley’s black comedy crime drama— specifically, the final moments of “Bisquik,” the season finale — will be available for purchase at a Scandia, Minnesota grocery store. The batter packaging is inspired by Juno Temple’s season 5 battered wife hero, Dot (aka Tiger), and is designed with nods to the Midwest-set FX cult hit and sprinkled with for-fans-only Easter eggs.
As season 5 of the series concluded, Dot — who had just gone through a harrowing ordeal that involved escaping a kidnapping and surviving a shootout, finally returned home. But her brief moments of peace are soon interrupted by a visitor and the wife, mother and domestic abuse survivor finds herself mixing a batch of Dot’s Tiger Biscuits under uncomfortable and unconventional circumstances.
The ad agency for General Mills, the parent company of Bisquick, saw this moment and is now amplifying it as a cultural moment. It quickly designed the special edition box and yes, the recipe for Dot’s homemade “Tiger” biscuits is included. For the release of the collector’s item, agency Pereira O’Dell decided to partner with Federated Co-Ops Scandia Country Store, a supermarket in Scandia, Minnesota — Dot’s hometown in the series.
So for Fargo die-hards, it may be time to make the journey to the North Star state. And get some biscuits, while supplies last.