Beyoncé played the role of proud aunt as she sat front row as her nephew walked in the Luar Fall/Winter 2024 show Tuesday night during New York Fashion Week.

Julez Smith walks the runway at the Luar show during February 2024 NYFW on Feb. 13, 2024.

Albert Urso/Getty Images

With mom Solange in the room and grandmother Tina Knowles sitting next to Beyoncé, Julez Smith Jr. wore a black leather suit as he appeared in the show in Brooklyn. Beyoncé — who announced the release of a country-themed album on Super Bowl Sunday — continued the cowboy theme as she dressed in a sequined silver Gaurav Gupta blazer (from the designer’s spring 2024 couture collection), a gray cowboy hat, cowboy boots and thigh high boots to match. Earlier at the 2024 Grammys, Beyoncé wore custom, crystal-embellished jacket by Louis Vuitton highlighted by the luxury house’s Damier check pattern. Louis Vuitton’s new menswear creative director Pharrell Williams recently showed a Fall/Winter 2024 collection focused on updating the cowboy look.

Beyoncé’s appearance created a tizzy among fashion goers who crowded around to get a glance at the superstar, and then moments later online. On her Instagram, Tina Knowles commented on the commotion, “When people are pushing and shoving and you ask them to stop tripping with your eyes.”

The label is a New York-based fashion line founded by Raul Lopez (who was a co-founder of Hood by Air), with designs that deliver luxury at an accessible price. Luar — which is Raul spelled backwards — is known for such items as its popular top-handle Ana bag, pullovers, bomber jackets and most recently sweats. Luar is available via its own site, luar.world with select items sold at Nordstrom. Luar also has teamed with Mejuri on a bag and earrings collaboration.

Beyoncé attends the Luar fashion show during New York Fashion Week on February 13, 2024 in New York City.

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Other celebrities sitting in the front row for Luar Fall Winter 2024 included actress Dascha Polanco, designer Christopher John Rogeres and model Alton Mason.

Later, Beyoncé also attended Luar’s afterparty, hosted by Zacapa rum, at 154 Scott in Bushwick, Brooklyn.

What is Luar: The Fashion Label Where Beyonce's Nephew Modeled

Mejuri - Luar - Convertible Hoops - Earrings

Mejuri

Luar -Logo Embroidered Crop Quarter Zip Pullover

Nordstrom