Lana Del Rey Channels Old Hollywood Screen Sirens in Skims’ New Valentine’s Day Campaign

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Ever the expert on setting a mood, Lana Del Rey is bringing her Old Hollywood romance to Skims’ Valentine’s Day campaign.

British photographer Nadia Lee Cohen shot the Grammy-nominated musician (and one-time Waffle House waitress) in pieces from Skims’ classic Velvet Lace, Fits Everybody, Seamless Sculpt and Sleep collections alongside the new Woven Shine line, including a periwinkle teddy, a pink lace cami bodysuit, a red thong bodysuit, a black lace long dress and a heart-print pajama set. The campaign follows the release of the 2024 Coachella Valley Music and Arts Festival lineup, which features Del Rey (née Elizabeth Grant) on Friday of both weekends.

Related: Lana Del Rey Forgives You

Launching Jan. 23 at 9 a.m. PT, this year’s Skims Valentine’s Day boutique expands to more than 29 limited-edition lingerie and loungewear collections in ultra violet tonal (a nod to Del Rey’s song of the same name), very Barbiecore shades (which are still going strong) such as cherry blossom and neon orchid, classic hues from sand to onyx, and more colorways. Prices range from $16 for thongs to $126 for Soft Lounge sleep sets.

Standouts include cozy onesies and sleepwear in playful heart prints, drapey curve-hugging long slip dresses, stretch satin push-up bras, lace camisoles, mesh underpinnings, candy bras and panties, crystal-embellished thongs and even pet apparel alongside signature Skims shapewear from Fits Everybody, Cotton Rib, Seamless Sculpt and more lines.

“I’ve been a big fan of Skims since the beginning, so being featured in their Valentine’s campaign is so exciting,” Del Rey says in a release. “Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.”

Del Rey’s ninth studio album, Did You Know There’s A Tunnel Underneath Ocean Blvd, last March, earned five Grammy nominations, including for album of the year, song of the year, best pop duo/group performance (for “Candy Necklace” featuring Jon Baptiste), best alternative music performance and best alternative music album.

Last year’s Valentine’s Day collection was modeled by White Lotus breakout stars Beatrice Grannò and Simona Tabasco and swiftly sold out.

Select Skims Valentine’s Day pieces will be available at Nordstrom, Harrods, Selfridges and other retailers. Below, see our top gift picks to add to your cart (including what Del Rey wore in her photoshoot), once the Valentine’s Day e-shop opens on Jan. 23 at 9 a.m. PT.